Torrential rain at the start of the monsoon season has brought the worst floods in living memory in Pakistan, affecting over 3 million people, according to the United Nations. The worst hit area is the province of Khyber Pakhtunkhwa, formerly known as the North-West Frontier Province, as well as the Swat valley and southern Punjab. More than 1000 people are reported to have died and thousands more desperately need temporary shelter, medical care, food and clean drinking water to avoid the spread of disease.
For more on the Red Cross emergency appeal, click here. A Disasters Emergency Committee appeal will be broadcast n the BBC, ITV, Sky, Channel 4, Channel Five and independent radio stations from Thursday.